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Director of Marketing Communications, Keystroke Technology Solutions,
Inc., Seattle, WA.
November 2000 - March 2001
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Set the Marketing strategy and focused the company on the
appropriate tactics to achieve its goals.
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Managed all aspects of press relations, brand identity,
message development, advertising, trade shows, and internal
communications.
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Rebranded entire corporate look after a name change and
managed redesign of all business
materials.
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Reduced production cost by 75% saving more than $125,000.
Senior Marketing Programs Manager, Adobe Systems, Inc., Seattle, WA.
July 1999 - March 2000
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Evaluated product marketing teams’ strategic marketing
documents, in-progress deliverables, and event planning to ensure
consistent worldwide messaging across 35-product lines.
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Created
an internal communication system that
provided worldwide, centralized access to
strategic marketing documents, in-progress deliverable
status and global marketing
implementation plans. Including a searchable database, which provided one
click access to Adobe's marketing information. A big first for Adobe.
Marketing Programs Manager, Adobe Systems, Inc., Seattle, WA.
August 1997 - July 1999
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Responsible for the development and implementation of
worldwide marketing programs, including:
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developing worldwide support from Adobe's global
marketing organizations for promotions and overseeing worldwide
localization efforts.
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managing outside agencies, developing creative briefs,
and integrating product team inputs.
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Developed and managed the $1.6 million dollar Classroom In
a Book retail promotion, including:
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developing the offer and
messaging as well as overall management of the program.
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developing the store within a store concept for Adobe
retail products, which resulted in Adobe products being displayed all
together on the store shelf under the Adobe brand (a first for Adobe).
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developing and managing $600,000 six-market radio
promotional campaign with 36 CompUSA in store events.
Creative Services Operations Manager, Adobe Systems Inc., Seattle, WA.
September 1995 - August 1997
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Managed 13-member Creative Services
department of designers, writers, account
managers and a technical specialist.
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Instituted workflow job control system
that increased work efficiency by 50%,
eliminated errors by $200,000, and
reduced stress through clear definition of roles in the workflow process.
Advertising Manager, Aldus Corporation, Seattle, WA.
November 1992 - November 1994
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Managed all aspects of the creation, placement, and
fulfillment of USA print advertising.
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Evaluated, selected, and placed $3.5 million annual budget for USA
advertising, saving$525,000 (15%) of the annual advertising budget.
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Coordinated, and integrated the product marketing teams.
inputs.
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Developed strategic marketing relationships with the
publishing companies to find new ways to maximize Aldus communications
efforts.
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Responsible for the development of
creative briefs, managing the common look
and feel across the advertising for 14-product lines.
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Developed system for tracking response, and fulfilling
customer request for trial versions, SRDS, and literature. Developed
programs and managed $250,000 annual fulfillment budget for all USA
fulfillment for advertising, editorial, and trade show sales leads.
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Responsible for development and implementation
of toll-free number electronic call
routing (ECR). ECR allowed customers the
option to self-select the service they
want, and provided a direct link for the
customer between the fulfillment center and Aldus.
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Reduced customer
complaints by 48% and directed sales to Aldus resellers.
Advertising Specialist, Aldus Corporation, Seattle, WA.
January 1992 - November 1992
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Created in-house media placement service increasing the
Aldus ad budget by 15%.
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Managed the relationship with all media representatives,
and their publishing companies.
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Developed strategic marketing relationships with the
publishing companies to find new ways to maximize Aldus communications
efforts.
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